Unveiling the Nexus: Exploring the Impact of Benevolence, Integrity, Competence, and Satisfaction of Mobile Apps on Purchase Intention in Mobile Commerce

Abstract

This study investigates the complex dynamics of mobile commerce by examining the influence of Benevolence, Integrity, Competence, and Satisfaction of Mobile Apps on Purchase Intention. Using a quantitative research approach, a survey-based questionnaire was administered to 65 respondents to explore the underlying connections between these variables. Rigorous statistical analyses, including regression analysis and hypothesis testing, revealed that Integrity and Satisfaction significantly predict Purchase Intention, while Benevolence and Competence do not show significant associations. These findings underscore the critical roles of integrity and user satisfaction in shaping consumer attitudes and behaviors toward mobile app purchases in the mobile commerce landscape. The results contribute to advancing theoretical understanding and practical insights into the factors driving purchase intentions in mobile commerce, offering valuable implications for mobile app developers, marketers, and managers aiming to optimize consumer engagement and enhance commercial success in the mobile marketplace.