The Impact of Eco-Branding and Eco-Labeling on Consumer Purchase Intention: A Comprehensive Analysis. Innovative Journal of Business and Economics Strategy (IJBES), [S. l.], v. 1, n. 2, p. 129–145, 2025. Disponível em: https://www.ijbes.com/index.php/ijbes/article/view/8. Acesso em: 6 jul. 2025.